A career-focused curriculum that ensures you’ve mastered the things employers want you to know.
At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff.
Every course focuses on a set of clearly defined competencies that you must prove you’ve learned—through tests, papers, projects, or other assessments. Demonstrating mastery is how you pass a course, so learning what it takes to be outstanding in your career is at the heart of WGU’s Bachelor of Science Business Administration – Marketing curriculum.
That means what you learn is often directly applicable the next day at work—and it means what you’re doing at work frequently informs the work you’re doing in your courses. It’s all about real-world applicability so every moment spent studying is time well spent.
Courses fulfilled by your associate's degree.
This is an unofficial estimate of your transferable credits. You may receive more or less credits depending upon the specific courses taken to complete your degree and other credits you may have.
Below are the anticipated courses that will be fulfilled based on your indication that you have earned an associate's degree. During the enrollment process this information will be verified.
Introduction to Sociology
Integrated Physical Sciences
Survey of United States History
Introduction to Humanities
Applied Probability and Statistics
English Composition I
Introduction to Communication
Principles of Economics
Critical Thinking and Logic
English Composition II
Applied Algebra
Courses in this degree program.
This degree program comprises the following courses. Some may be waived through transfer from your previous college or university experience. The rest you will typically complete one at a time as you make your way through your program, working with your Program Mentor each term to build your personalized Degree Plan. You’ll work through each course as quickly as you can study and learn the material. As soon as you’re ready, you’ll pass the assessment, complete the course, and move on. This means you can finish as many courses as you're able in a term at no additional cost.
The marketing degree program allows students to earn valuable micro-credentials on their path to a degree. You'll earn the business essentials, applied business skills, management, and human resource management micro-credentials as part of this degree program. These micro-credentials will help you boost your resume before you graduate.
Quantitative Analysis For Business
Business Management Tasks
Operations and Supply Chain Management
Introduction to Sociology
Integrated Physical Sciences
Survey of United States History
Introduction to Humanities
Applied Probability and Statistics
Introduction to Communication
Critical Thinking and Logic
Marketing Strategy and Analytics
Introduction to Human Resource Management
Compensation and Benefits
Fundamentals for Success in Business
Introduction to Spreadsheets
Best Practices in Management: Projects, Staffing, Scheduling, and Budgeting
Principles of Financial and Managerial Accounting
Information Technology Management Essentials
Finance Skills for Managers
Concepts in Marketing, Sales, and Customer Contact
Business Environment Applications I: Business Structures and Legal Environment
Business Environment Applications II: Process, Logistics, and Operations
Managing in a Global Business Environment
Innovative and Strategic Thinking
Emotional and Cultural Intelligence
Business Core Capstone: An Integrated Application
Plan to work hard: Program requirements and expectations.
The B.S. Business Administration Marketing degree program is an all-online program that you will complete by studying and working independently with instruction and support from WGU faculty. You will be expected to complete at least 12 competency units (WGU's equivalent of the credit hour) each 6-month term. (Each course is typically 3 or 4 units).
The first person you speak with at the university will be your Enrollment Counselor, who can explain requirements and expectations in more detail. You can also read more about each course in the Program Guide.
Request info from an Enrollment Counselor.
Download the Program Guide.
Special requirements for this program:
WGU’s B.S.B.A. Marketing degree program includes a capstone experience that challenges you to design, implement, and analyze a marketing campaign. You will be given business scenarios using simulations and case studies to apply critical-thinking and decision-making skills. You will analyze the business environment and make decisions about market segmentation, buyer behavior, and the marketing mix. You will then use marketing analytics to report marketing campaign results and make recommendations. You will complete this final assignment using knowledge gained through your studies at WGU.
We offer degrees for in-demand careers that provide the knowledge and skills you need to succeed. Give your résumé the boost it needs!
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Results-focused curriculum developed with guidance from experts in the field.
To ensure our degree programs are consistent with the demands of today’s workplace, we develop our courses with input from councils composed of nationally recognized experts in their respective fields. Council members offer guidance on key competencies to be expected from successful WGU graduates.
